How willing is your organization to be lucky? What about you in your career and your marketing efforts? Or in the people you meet or the places you go or the movies you see or the books you read?
My closest friends each were found as a result of chance encounters and luck. So were my biggest ideas and some of my most successful ventures.
It’s very easy to plot a course for today that minimizes the chance of disappointment or bad outcomes or lousy luck.
I wonder if you could plot a different course, one that created opportunities for good luck?
Playground virtual e depósito de referências. read more »
Archives for the month of: January, 2009
“Um especialista é aquele que explica algo fácil de maneira confusa, de tal modo que faz você pensar que a confusão é culpa sua.”
- Jack Biblot
Before black vinyl folders, and way before the website, the Mediaeval ancestors of today’s graphic designers produced ‘model’ or ‘pattern’ books to show their work to potential clients. Only a handful survive but the British Library has recently discovered a prime example – the so-called Macclesfield Alphabet Book.
“Yes, very nice, but can you make my coat of arms bigger?” (genial!)
“I know that half of my advertising budget is wasted, but I’m not sure wich half.”
- John Wanamaker
“It is our job to make women unhappy with what they have.”
- B. Earl Puckett
“I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes…”
- Philip Dusenberry
No program is perfect, They said with a shrug. The customer’s happy — what’s one little bug?
- Source
Para o primeiro post do ano, fica um post do planning from the outside que achei interessantíssimo.
Lida com a hesitação e a segurança. A euforia dos novos projetos e a concretização de idéias antigas. Algo um pouco filosófico, com uma pitada de auto-ajuda, como de costume aqui.
Keith Johnstone, an improvisation guru says: When we say No, we are rewarded with safety and security; when we say Yes, we are rewarded by growth and adventure. Clearly, there are times when No is appropriate, and times where Yes is a no-brainer. The opportunity is in the great mushy middle…
To what would you like to say Yes! in 2009?
…
I think the opportunity is in how we focus our attention. Every No, means a Yes to its opposite. So we’re actually saying both No and Yes, all the time, at the same time. The two are twins. Sure, say No… and spend more energy asking: with that No….
To what am I saying Yes?