“What is the mark of Web success in 2009? A million page views in a week? A spike in Twitter mentions? Both are meaningful indices, but not quite as satisfying as traffic crashing your whole site. It’s the Internet version of a standing ovation.”
- Sasha Frere-Jones
“Um especialista é aquele que explica algo fácil de maneira confusa, de tal modo que faz você pensar que a confusão é culpa sua.”
- Jack Biblot
“I know that half of my advertising budget is wasted, but I’m not sure wich half.”
- John Wanamaker
“It is our job to make women unhappy with what they have.”
- B. Earl Puckett
“I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes…”
- Philip Dusenberry
No program is perfect, They said with a shrug. The customer’s happy — what’s one little bug?
- Source
“What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.”
- Vilhjamur Stefansson
“Do we really believe the true visionairies of the world … the Steve Jobs (Apple) … the Phil Knights (Nike) .. the Howard Schultzs (Starbucks) … seat around waiting for the research groups to tell them what they should do?”
- David Jones, Global CEO Euro RSCG, IDEA Conference 2006
“There’s a big difference between lazy and efficient. Sometimes the latter comes off looking like the former.”
“We work in an area burdened by jargon and complexity, but the best marketing strategies are defined in simple terms. If something is too complicated, then it’s time to start again.”
- Andrew McGuiness, BMB