Bronze » advertising

Advertising as art

Bronze — Fri, 17 Apr 2009 15:43:04 +0000

“The future of advertising isn’t writing better slogans or using cool photography or video.
It’s creating interactive stories people can explore over their phones, on the web, maybe even through a flash drive hidden in a bathroom.”
It’s a new art form.
— Frank Rose, Wired

Invention of ROI

Bronze — Fri, 23 Jan 2009 12:00:49 +0000

“I know that half of my advertising budget is wasted, but I’m not sure wich half.”
- John Wanamaker

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Long live consumerism

Bronze — Fri, 16 Jan 2009 12:00:38 +0000

“It is our job to make women unhappy with what they have.”
- B. Earl Puckett

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Profitable

Bronze — Fri, 09 Jan 2009 12:00:34 +0000

“I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes…”
- Philip Dusenberry

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Rise of cynicism

Bronze — Thu, 25 Dec 2008 22:30:17 +0000

“What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.”
- Vilhjamur Stefansson

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When I Grow Up

Bronze — Sat, 15 Nov 2008 00:34:56 +0000

Lembrei desse vídeo outro dia. Uma paródia do comercial da Monster.com (site de busca de empregos) veiculada durante um ADDY. O que deve ter tido de sorriso amarelo nesse dia… :)

Click here to view the embedded video.

Comercial original:

Click here to view the embedded video.