As always, the truth lies in the cliches.

“Having the best of both worlds” is something that marketers shoot for all the time. They want the traffic that a community site will give them, but they also want the control they get by only having authorized employees participating. They shoot for their favorite parts, and get nothing. Always nothing.

Instead, perhaps it’s worth hoping for the best of one world.

Compromise, by its nature, means giving up part of one thing to get part of something else. So you end up with a little of this and a little of that. The low fat of prunes and the shelf appeal of a cupcake. Sounds good on paper, but when given the choice, the diet conscious will pick a real prune and the gluttons will pick a real cupcake. And you’re left with an overstock situation.

When in doubt, maximize.

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