“Do we really believe the true visionairies of the world … the Steve Jobs (Apple) … the Phil Knights (Nike) .. the Howard Schultzs (Starbucks) … seat around waiting for the research groups to tell them what they should do?”
- David Jones, Global CEO Euro RSCG, IDEA Conference 2006
“We work in an area burdened by jargon and complexity, but the best marketing strategies are defined in simple terms. If something is too complicated, then it’s time to start again.”
- Andrew McGuiness, BMB
“People who despise consumerism and advertising are usually just as guilty (possibly far more so) of seeking status through Veblen effects. The Guardian-reader who shops organically and holidays in Macchu Picchu is far more guilty of displaying rarity-snobbery than a Sun reader who goes to Burger King and Benidorm.”