Bronze » foodforthought http://bronze.onbranding.com.br Playground virtual e depósito de referências. Thu, 16 Jul 2009 21:02:51 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Food for thought http://bronze.onbranding.com.br/2008/12/food-for-thought-4/ http://bronze.onbranding.com.br/2008/12/food-for-thought-4/#comments Mon, 08 Dec 2008 18:19:36 +0000 Bronze http://bronze.onbranding.com.br/?p=97 “Do we really believe the true visionairies of the world … the Steve Jobs (Apple) … the Phil Knights (Nike) .. the Howard Schultzs (Starbucks) … seat around waiting for the research groups to tell them what they should do?”
- David Jones, Global CEO Euro RSCG, IDEA Conference 2006

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]]> http://bronze.onbranding.com.br/2008/12/food-for-thought-4/feed/ 0 Food for thought http://bronze.onbranding.com.br/2008/10/food-for-thought-2/ http://bronze.onbranding.com.br/2008/10/food-for-thought-2/#comments Thu, 23 Oct 2008 13:34:51 +0000 Bronze http://bronze.onbranding.com.br/?p=63 “We work in an area burdened by jargon and complexity, but the best marketing strategies are defined in simple terms. If something is too complicated, then it’s time to start again.”
- Andrew McGuiness, BMB

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]]> http://bronze.onbranding.com.br/2008/10/food-for-thought-2/feed/ 0 Food for thought http://bronze.onbranding.com.br/2008/10/food-for-thought/ http://bronze.onbranding.com.br/2008/10/food-for-thought/#comments Thu, 09 Oct 2008 22:06:55 +0000 Bronze http://bronze.onbranding.com.br/?p=35 “People who despise consumerism and advertising are usually just as guilty (possibly far more so) of seeking status through Veblen effects. The Guardian-reader who shops organically and holidays in Macchu Picchu is far more guilty of displaying rarity-snobbery than a Sun reader who goes to Burger King and Benidorm.”

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